Case Study amplification

Mission
To empower Clients and prospects to discover how others have solved similar business challenges.

Objectives
• Create dynamic, unified web experience across IBM brands to showcase success stories
• Thread success stories into Sales Enablement, Content Marketing and Event activations engaging audiences at relevant touchpoints
• Deliver equal value exchange to clients for telling their stories publicly

Results:
• 700+ stories delivered since 2024
• 100,000 engagements on internal repository within 12 months of launch
• Above benchmark achievements in consumption and demand creation across platforms
• $Ms in incremental revenue generated as a result of non-commercial relationship activities