IBM Bring Your Kids to Work Day

Client:

Year:

Mission
To create an inspiring experience for children of all ages while at work with their parents

Objectives
• Develop curriculum for 5-13 year old attendees to balance teaching them about marketing and technology as well as having fun in the office
• Launch the inaugural ‘Little Bee’ program for toddlers
• Welcome children of IBM to our space, company and mores

Results
• 78 attendees
• 40 volunteers
• 4 technology-focused, age-appropriate modules
• Lifelong memories among parents and their children at IBM